Hey, what’s up everybody? Brian Dean here, and in this Over the Shoulder video, I’m gonna show you how to find proven topics from your link creator. So, in the last lesson, which was lesson two, you found your link creator. It’s where simply people that have the power to share and link to your content, whether they’re in your industry or in a related industry.
And, in lesson three we talked about how to use that list that you created to find topics that they’re interested in, so then you can create a power page around that topic. So, we’re gonna stick with the gluten free example that we used in the last Over the Shoulder video, and here’s actually a link that I found that we both actually saw in that lesson called Whole New Mom.
So, this isn’t a site 100% about gluten free, but they have tons of stuff about gluten free. So, they make a great link creator. So, all you want to do here is just look at the last few posts and get an idea of what they already tend to talk about, link to, and share. And, this is the first step. So, you just need to go to their blog and look at their last few posts to get a feel of what’s in right now.
What they tend to talk about, what they’re publishing, what they’re linking to. So, for example, in this example I see a lot of recipes, which is common. But, specifically I notice that these are sort of home style recipes that don’t tend to get the gluten free treatment. So, a lot of times gluten free stuff is food that’s a little on the fancier side.
And, on this blog they do stuff like green bean casserole, which is something like my mom would have made back in the day. Healthy, comfort foods, chocolate chip cookie dough. So, these are sort of like blue collar foods that are getting the gluten free treatment. So, in this case, this is something cool that I wouldn’t have thought of are these recipes that are in this category that may not get a lot of love, but obviously the link creators tend to like it. Let’s look at another example, Minimalist Baker.
She actually has some alcohol recipes, which are gluten free. Now, these tend to be gluten free anyways, but this might be something to look into in terms of something that you could publish that your link creators like. It’s not directly gluten free, but maybe they’re healthy cocktails or things like that. I also noticed that in this case at least, this author tends to write about exotic foods from overseas, like saucy Moroccan spiced lentil. She goes on the other end of the spectrum.
You know, the first link creator is more of the home style American food, and this link creator does the opposite. So, you can write both of these as potential topics in your list of topics for your link creators. Another gluten free example are gluten free gifts. This is a great topic I would have never thought of.
So, a lot of time these people, these link creators who are gluten free from what I’ve been looking at for this Over the Shoulder video, is not only are they gluten free, but they tend to have family members that are gluten free, they tend to have spouses that are gluten free.
And, even if they aren’t, if you’re gluten free and that’s part of your identity as a link creator, you’re not goanna go ahead and give someone a box of cookies for Christmas as a gift, right? You want to also spread the gluten free love. So, this is a great idea for a potential link creator friendly topic. So, once you’ve identified some of these topics by just checking out these link creators, your next step is to look at resource pages, and resource pages are great because they’re basically links to stuff.
They’re literally creating links on these pages, and you can see the topics that they link to all in one place. Now, I have tons of search rings in the worksheet, but this is a simple one that tends to work pretty well. And, one thing that I noticed that was really interesting was that a lot of these gluten free resource pieces link out to stuff about Celiac disease.
Now, in case you’re not familiar with it, Celiac Disease is a condition that people have where they can’t eat gluten. So, most of these link creators that are writing about gluten free, it’s more of a choice, right? It’s for their health and wellness, but when I look at the resource pages I notice that a lot of the stuff they’re linking to is specifically about gluten free for people with celiac disease, whether it’s a meal plan, whether it’s some of the health implications of having Celiac Disease.
I notice that a lot of the gluten free stuff is specifically linking to resources about Celiac Disease, which is a great, great insight that I wouldn’t have found. So, sometimes it’s a mix. You know, they link to some stuff about gluten free recipes and what not, but a lot of them are specifically about Celiac Disease. So, that would be another thing to write down, you know, Celiac Disease as a topic in general.
Doesn’t have to be about gluten free, but it could be some of the health implications, maybe psychological stuff, depending on what specifically the link creators are linking to. And, one thing I noticed from looking at a lot of these resources pages about gluten free, is that there’s a lot of stuff for kids, both kids that the parents want them to be gluten free, but specifically kids with Celiac Disease.
And, it must be rough for a kid to have Celiac Disease. So, these resources are really helpful, and I notice that the link creators tend to link to stuff both on nonprofit sites and also commercial sites. They link to resources that are helping kids eat gluten free, whether it’s because they have Celiac Disease or whether their parents want them to be gluten free. So, that would be a great topic to put in your list, and one that I didn’t see using any of the other strategies.
That’s why resources pages are so great, ‘cause in about 10 seconds you can literally see hundreds of links to different resources and get an idea of what people link to. So, the next step is to take a link creator that you found back in the last lesson and pop them into Ahrefs and see what pages have already done well on their site in terms of links.
So, Minimalist Baker is one that we found and I’m putting it to Ahrefs, but you can use whatever link analysis tool that you prefer, and then I like to go to best by links. You can look at top pages, the problem with that is that top pages take into account social shares and stuff, and it doesn’t always equate to pages that get links because anyone can share a piece of content, but only link creators can link.
So, I like to look at pages that get the most links or the most high quality links. So, I might look at something like page authority. But, in general I don’t want to over think this stuff. I just look at best by links. And, in the case of the Minimalist Baker, I notice that a lot of these, again, were interesting recipes that I may not have seen, like vegan stuff.
So, there might be some crossover there with vegan and gluten free that might be underserved, but the link creators like to do it, like to link to it I should say. So, coconut curry. So, some things that are a little more exotic seems to do well in terms of link acquisition for this particular link creator. Then, you just want to repeat this process for a few link creators til you have a pretty good list of topics. You don’t need a lot, ‘cause you’re just gonna write one power page at a time.
But, you want to get a good feel for what topics your link creators link to, so then you can create power pages around those topics and cater to that specific angle that your link creators tend to link to. Now, our last step, which is an optional step, tends to work best in industries where it can be tricky to find these topics that tend to do well.
It’s use YouTube search. And, the nice thing about YouTube search is that YouTube videos are sometimes a bit different than blog post content in terms of what people create. A lot of times, topics that are on YouTube will also do well as a text-based post and vice-versa. And, I have a lot of experience with this personally in several different industries, and I’ve found that if something does well on YouTube, it will also tend to do well as a text piece of content and vice-versa.
So, don’t worry if you see something here and you’re like, “Hey, this will never work as a blog post.” Usually, it will. So, when I search for gluten free, and you can also use different search rings like gluten free baking or some of the topics that you found from this process. I noticed that a lot of it was like how is it actually to be gluten free? Like 30s and gluten free, life changing, how it was, my experience, there was a lot of that stuff. So, you could put that on there like what to expect from the gluten free diet in terms of your lifestyle. How will it change this and that.
That would be a good thing. And, I also noticed a lot of things like what I eat in a day. So, gluten free can be somewhat hard to visualize and picture how you actually do it, so these videos cover this topic of what I eat in a day. So, how’s the experience, but also the practical aspect of what does it look like if you’re gluten free, right? Like, what do you have for breakfast?
Simple stuff like that that may be hard to find otherwise and people want to see this stuff and link creators want to see this stuff. So, that’s really all there is to finding topics. I would spend some time on this. It really pays off ‘cause you get to understand your link creator and create something awesome that they’re gonna want to linkm to when we get to the promotional process, the promotional strategies from module three.
But, for right now, just focus on finding these topics, then later on I’ll walk you step by step on how to turn these topics into winning power pages in module two. So, that’s it for this video, and I’ll see you in the next one.
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